According to Skinner, behavior can be modified through what process?

Skinner's behaviorism is centered on the idea that behavior can be modified through the specific processes of positive and negative reinforcement. This approach emphasizes that behaviors can be increased or decreased based on the consequences that follow them.

Positive reinforcement involves providing a reward or incentive following a desired behavior, which increases the likelihood that the behavior will be repeated. For example, if a student receives praise for completing their homework, they are more likely to do their homework in the future.

Negative reinforcement, on the other hand, involves the removal of an unpleasant stimulus when a desired behavior occurs. For instance, if a student is allowed to leave a classroom early for good behavior, the removal of the 'classroom time' serves as an incentive for them to maintain that good behavior in the future.

By utilizing both of these reinforcement strategies, individuals can significantly influence and modify behavior, making this option the correct response.